Sharpen the diagnosis Optional
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Your result builds here as you type
Fill in target, deal value, meetings and conversion. Add your sales cycle to unlock timing and pipeline insight.
First meetings each month
What would have to change on its own
Revenue here is meetings × conversion × deal value, so each lever alone must rise by the same multiple. The difference is whether that's achievable.
| Lever | Today | Needed | Reality check |
|---|
Test a scenario
Move a lever and see what your engine would produce against the target.
Timing, pipeline and capacity
What your numbers mean beyond this period.
How this is calculated
Every figure comes from one of three places: the numbers you enter, one published benchmark, or arithmetic on those two. Nothing else is assumed.
Formulas
target ÷ deal valuedeals needed ÷ meeting-to-customer ratemeetings × meeting-to-customer rate × deal valuetarget − current outputtarget ÷ current outputmeeting→opportunity rate × win rate (stage rates)1 ÷ win rate≈ (target ÷ win rate) × (sales cycle ÷ days in period)meetings needed × hours per meeting ÷ weeks in periodmeeting gap ÷ your outbound meeting rateThe one external benchmark
- Figure
- 18–19% new-business win rate
- Source
- Ebsta × Pavilion, 2025 GTM Benchmarks Report (published March 2025)
- Sample
- 655,000 B2B opportunities worth $48B across 387 companies
- Definition
- Share of new-logo opportunities won
- Used for
- Only compared against an opportunity win rate you enter with stage rates. The diagnosis flags conversion below 18%, the lower of the two figures the report publishes.
- Limits
- An aggregate across industries and deal sizes. Your stage definitions, segment and deal size can move it a lot. Treat it as a direction, not a target.
Assumptions
- New-customer revenue only. Expansion revenue from existing customers isn't modelled.
- Steady state: no ramp-up, seasonality or one-off deals.
- Your averages hold for the period you choose.
- Open pipeline uses Little's Law (work in progress = flow rate × time in system) and assumes lost deals spend about as long in pipeline as won ones. Treat it as an estimate.
- The capacity check counts first meetings only, so real selling time will be higher.
Privacy
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